Sales and Dropshipping: Mastering Holiday Discounts

Sales and dropshipping mastering min

Holiday sales are the holy grail of both online and retail stores. Even with a relatively new dropshipping site you can — and should — make use of them. Before we discuss in detail the particular sales for the current season, here are some general rules to keep in mind regarding sales and discounts in dropshipping: 

  • Add at least one more supplier in case of higher demand during the holiday sales.
  • Don’t be afraid to discount. Offer several options, going as low as 70% with some products.
  • Employ multiple sales tactics at the same time. From flash sales to 10% discounts for first-time newsletter subscribers, the more options you offer, the harder it is to refuse. 
  • Cross-sell and up-sell.

Christmas dropshipping aka Christmas sale starts to pique interest as early as late August, according to Google Trends.

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Of course, you don’t have to launch it that early: if anything, there’s no reason to start before your Black Friday sale ends. But if you, for some reason, didn’t have one, pick mid-November to start early Christmas advertising. 

  • Switch to more intensive Xmas sale promo (more banners, overlays, E-mail, social media marketing) around late November.
  • Dropship versatile Christmas & New Year-related products that the buyer can re-use. While holiday-related designs will be in demand, don’t sell the products exclusively with an upcoming year printed on them, or meme-related stuff only. Fleeting trends can be profitable, sure. But smart customers will also be looking for items that remain relevant every winter holiday.
  • Dropshipping products for spring can also take root around Christmas time. The next big sale after the winter campaigns (Black Friday, Xmas & New  Year, and Saint Valentine’s day) will be Easter. And just like the Christmas one, the Easter sale is heavily based on specifically designed products. Use the winter holiday sales to figure out which tactics work best, and which need improvement. You will most likely utilize them again for Easter. 

Moreover, as mentioned above, don’t miss the opportunity to do a Black Friday sale. Every year it proves to be incredibly profitable across all markets — including eCommerce. For example, in 2021 about 88 million Americans did their shopping online, with the average order value increased by 9% in comparison to previous year, and the total online shopping sales of 8.9 billion. Note, that about 43% of these purchases happen through mobile phones, and you need to take this into account while designing your dropshipping website.  

AccordingtoGoogle Trends, the interest for Cyber Monday & Black Friday deals persists really drop through the entire year. That means the sooner you start preparing your store for the sale, the better. For Black Friday dropshipping, consider the following: 

  • Launch the sales as early as the first half of October.
  • Heavily advertise the Black Friday and Cyber Monday sale: use overlays and banners, Email marketing, social media promos.
  • Try to remain within your chosen niche. Make the most of the ones you work with usually. “Christmas-is” a portion of them to fit the theme.
  • Focus on discounting the products that are not Christmas and New Year related but can still make great holiday gifts.
  • Put your hit products on sale. If you dropship the items that are already your supplier’s bestsellers, that works perfectly. 

Products to dropship on winter holidays:

  • Clothing items like pajamas, sweaters, hats, socks, scarfs, onesies, blankets, robes for adults, kids, or pets are the non-brainer dropshipping winter products for Christmas. Add: small artificial Christmas trees, non-breakable (plush, plastic, paper, or wooden) decorations, and toys, cookie cutters, disposable cutlery and plates, carnival masks, and costumes. Avoid: glass, electronics, pyrotechnics. 
  • Big kits of tools, beauty products, bed linen, home decor, arts & crafts supplies have that perfect “giftable” potential. 
  • Toys — especially big, sizeable ones. From huge dollhouses to sports car models: for Christmas, most parents go with all-around impressive and memorable presents for their kids. 
  • Smart gadgets. But, please, make sure you’re 100% certain about the supplier’s quality. 

And if you need a seamless, synchronized dropshipping experience during the hectic time of the holiday sales, time to switch to ali2Woo. Our dropshipping plugin for AliExpress and eBay has all you need to smoothly run a WooCommerce online store.

This entry has 2 replies

  1. Monica says:

    How to compete with amazon,

    • Admin says:

      Hey, thank you for question.
      You want to start a dropshipping business with Amazon?

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