Winter holidays and sales: how best to prepare your dropshipping business for them?

How to prepare dropshipping store for winter holidays

Both customers and owners of online stores are waiting for holiday sales. The first to buy as cheaply as possible what they have long dreamed of, the second to get up to 40% of the annual profit, to attract new customers and to get rid of stale goods. Dropshipping winter products are the easiest way to get money.

During this period the stress level of sellers is off the charts because the client is in a hurry and expects increased readiness: prompt responses to requests, availability of goods they like, shipment of purchases in a short time. Dropshipping 2022 will not give you such amount of money as dropshipping at the end of 2021. So, how best to prepare your dropshipping business for Christmas dropshipping?

Make your own sales plan

First, decide on the events for which the sale will be timed: Black Friday, Cyber Monday, New Year, Christmas, and other holidays. You can participate in all of them, but it’s worth weighing the pros and cons and assessing your time and capabilities. We offer you an alternative option: become a member of 1-2 promotions that affect your niche. That way you’ll be better prepared and meet your customers’ expectations.

Keep in mind that most customers start planning to buy gifts for their relatives and friends as early as November. Don’t delay in making a decision and start preparing in advance.

Set up dropshipping online store

You have decided which sales you will participate in, which means you need to meet your customer fully armed. Tell your customers about the promotions, and do it in such a way that they will definitely not pass by and ignore them. Ali2Woo and eBay2Woo will help you do just that.

Run ads

Sales turnover grows every year, like Black Friday, and this one will be no exception: the epidemiological situation and restrictions will play their part. Customers go shopping online not only because of the benefits but also because of safety. Attract these “new” customers to your store through advertising.

Set up email newsletters

All year long you actively grow your customer base, and during sale periods it starts working for you. The potential customer already knows your product and may already be waiting for discounts. Remind them about your online store, tell them about the sale or the products that will participate in it.

Get ready for “non-stop” mode

The holiday season is a test of strength for dropshipping online stores. During such periods, weaknesses emerge that are worth paying attention to and adjusting. Try to ensure that your store runs smoothly: resolve issues with delivery and update your website with information about products.

Give emotions, not just discounts

Ask your dropshipping suppliers to surprise your customers with product packaging or a small gift. This way you’ll catch their attention and maybe even get a rave review. The beauty is in the little things.

No matter how unpredictable and difficult the sale period may be, all your efforts will pay off with satisfied customers. And our instructions will help you not to miss anything in the preparation stages.

Use special dropshipping plugins

Ali2Woo and eBay2Woo can help optimize your sales and ease your work. Special plugins are the best way to ease Christmas dropshipping. With Ali2Woo and eBay2Woo, you can create pricing rules and price your products in bulk, import only products with the fastest delivery time, automatically synchronize your store with your supplier’s inventory, fulfill and track orders automatically. Our dropshipping plugins have helped hundreds of dropshipping businesses to boost their Christmas sales.

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