To develop your dropshipping store successfully and increase your profits, you need to keep an eye on seasonal trends. Each season you can see new trends emerge and adding summer dropshipping products to the inventory will help you to attract more customers and motivate them to make more purchases. Here are some of the most popular items for this summer. If you work with appropriate suppliers who provide the best summer dropshipping products, you have a good chance of making a significant profit in the coming months and gaining loyal clients, who will return next season.
Product categories
The dropshipping summer products can be split into three main categories. Add at least several ones from each of them, so your store will have a diverse inventory. Moreover, it is advised to plan your seasonal preparations in advance. This means, that it is a good idea to think about spring sales in winter and summer sales in spring. Start a marketing campaign early, so that when the season begins, your potential customers will already know, where to find what they need and what summer trending products you offer.
- Evergreen products are ones, that are bought sustainable, no matter what temperature is outside. Mostly they are consumables, so people buy them periodically.
- Trending products are ones, that gain popularity for a limited time. These can be toys, fashion clothes or accessories. It is not easy to follow short-term trends, as in this case there is always a risk that the trend will fade away before you can capitalize on it. But mid-term and long-term trends are an important source of profit for a dropshipper. This means, that you always should monitor trends and keep an eye on your competitors to understand, what is currently desired by potential buyers.
- Seasonal products are ones, that are actively sold within a particular season. For example, in winter people look for winter sports equipment, warm clothes, or Christmas-themed accessories. For spring think about gardening tools or outdoor fitness equipment.
Below we describe some ideas of best dropshipping products summer 2022, that will help you to make good sales in the coming months, no matter what niche you are working with. Remember, that it is always a good idea not to restrict yourself to top seasonal items and develop a more balanced inventory, that includes evergreen, trending, and seasonal items. With this approach, your eCommerce website will stay on top every season.
Best Products to Sell in Summer 2022
Inflatable mattresses
Inflatable matrasses gain popularity with the warm season coming, especially in coastal cities and other locations with access to a sea or a lake. The demand for this type of goods increases at the end of spring, when people start preparing for a warm season and stays high till the autumn. There are many different kinds of inflatable matrasses, which vary in price, color, and style. Offer some of them in your store to benefit from dropshipping summer products.
Swimming clothes and equipment
Similar to the previous group, swimming clothes get an increase in demand each spring. Naturally, they belong to the top dropshipping products 2022. The peak of the sales falls on spring and summer. While it went a bit lower during the previous years because the pandemic prevented people from spending time outdoors, in the current warm season things return to normal. This means you can expect a lot of customers willing to buy fancy and practical swimsuits and trunks.
You can complement swimsuits with other related summer amazon must haves, such as towels and sunscreen, snorkel masks and flippers. Use these ideas for selling up or creating kits of goods from several categories to increase the final purchase.
Outdoor toys
Outdoor toys comprise one more category of summer trending products. Even those, who stay at home during the summer holidays, often buy them to let their children have more fun. Some toys are ideal for playing in the backyard or for having a picnic in nature. Many of them are interested in both children and adults, so by offering a diverse choice of outdoor toys you will attract a wide audience.
Summer clothes
Obviously, if people want to spend time outdoors, they will require comfortable clothing for this activity. This means, that the demand for certain types of clothing, for example, women’s tank tops, T-shirts, and shirts increases in spring and summer, making them top selling summer products. Offer a variety of sizes and colors, so your offer will be appealing to more visitors. When selling clothes, pay special attention to choosing the right supplier and giving the customers detailed information about clothes sizes. This helps to avoid complaints and returns. You may also start with “one-size-fits-all” items to make the choice for your customers easier.
Summer dresses are another type of best selling products in summer. They can be worn during the entire warm season, and many women want to buy a new dress in spring or the beginning of summer. To offer your customers an appealing choice of summer dresses, you have to follow fashion trends for some time. The best approach is to offer evergreen classics and trendy fashion designs in equal proportion, so every buyer could find something they like.
Bags
Various types of shoulder bags or tote bags can be considered evergreen items, but their popularity raises in the summer season. These best selling summer items are often used to go for a picnic or to carry beach items. Moreover, tote bags are often bought for people who care about the environment, as they are made from clothes and once bought can be used for a long time. Offer canvas bags with various prints and designs to fit multiple tastes and preferences.
Another popular option is travel bags. Unlike shoppers or tote bags, they have more variety in design and will be of interest to anyone, who plans a long trip on holiday. You can offer backpacks for casual use or various outdoor activities, made of firm waterproof materials and designed with convenient pockets and partitions. Often, they include a special partition to carry around a laptop. The most important characteristics of a backpack or travel bag are its size (height and width) and volume, so ensure your customers have a convenient way to filter by these parameters.
Water bottles
The number of customers who want to buy a water bottle also increases in summer. They also belong to the category of environmentally friendly goods, as they allow you to carry water with you instead of buying plastic bottles every time. At AliExpress, one can find water bottles of multiple designs and sizes, from simple bottles for children to protein shakers, thermos flasks, and bottles with a tea-strainer for preparing fresh drinks on the go.
Tools for making ice cubes and ice-cream
Naturally, in summer everyone wants to cool down a bit. This makes ice molds and ice cream molds one of the hot dropshipping products. In addition to common ice-cube makers, you can offer ice trays of various shapes, from simple geometric forms to funny and unusual ones. Ice cream makers work on a similar principle: you can pour ice cream mix into them to make an ice-lolly or a popsicle. Such items are cheap and easy to use, which makes them an ideal option for a seasonal category at a dropshipping store.
Running shoes and fitness gear
Many people rightfully think that the summer season is the right time to set new fitness goals, explore new sports or start exercising regularlyl. This makes fitness-related goods one of the best dropshipping products for summer seasons. If you run a dropshipping store within a clothes or shoes niche, do not forget to offer specialized sport-related options, such as running shoes or sports suits. As with other clothes, giving your customers detailed information about choosing the right size is vitally important. Even in 2022, many people still avoid buying online clothes and shoes, as they are used to trying them on before buying. You should give them thorough instructions, to overcome this preconception.
Along with running shoes and sports clothes, smartwatches are also bought more actively before and during the summer season. The functions of such devices are not restricted to telling time: they allow measuring heart rate and blood pressure, tracking different fitness activities, such as running or cycling, reading messages, checking maps, and following fitness programs. There are multiple designs, that will be appropriate for men and women.
Face rollers and massage devices
In summer, many start to pay more attention to how they look and feel, as the warm season is a good time for rest and recovery. This is why beauty and wellness goods belong to trending dropshipping products. Offer massage devices and face rollers in your store to win more clients. Such items will also be appealing for those who practice sports, as foam rollers or massaging tools are used for quicker recovery and improving muscle tone.
Beauty accessories
Many women perceive the warm season as an opportunity to experiment with their looks or try out something new. If your store already offers some items, that are targeted toward the female audience, add this category to the list. Think about various hair accessories for girls and women. On AliExpress, one can find multiple designs of headbands, hair clips, and bowknots. Pick up the most trending dropshipping products 2022 and use this diversity to your advantage by attracting more customers.
There is one more item you should not miss: sunglasses. When the sun shines bright the most days, people will want to protect their eyes with the proper shades. This is especially true if someone plans to go to the beach, spend their vacation in the southern countries, or go trekking or camping. Along with casual sunglasses, you may offer ones designed for active sports. Do not forget to pick diverse designs, so your store will appeal to customers with various style preferences. As you see, there are many opportunities for dropshipping in the summer of 2022. No matter, what niche you are working with, adding some seasonal goods will help to keep your store going, attract new customers, and grow a more loyal audience, which will return for more purchases in the next summer season.
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