Dropshipping might be lucrative but to gain profits from selling products in the online store you need to have a big number of sales. Online marketing is quite an effective way to increase this number. But what if your budget is too small to pay for advertising? Are there any ways to sell goods with no ads?
Actually, with good marketing, everything becomes easier but this doesn’t mean advertising is obligatory to increase sales. Here we have a few methods to help your no-ads dropshipping store.
Upselling and cross-selling work
In order to promote some products, you don’t need to overpay for Facebook ads, try upselling and cross-selling. Let’s imagine, your client added a certain product from your site to his or her list. After this, you can attract his or her attention to another one. If you promote a product with the same characteristics but a different price, it’s called upselling. When you offer complementary goods, it’s called cross-selling. Your store can do this by sending a specific email, encouraging him or her to buy an additional item, after a client makes an order.
To make this work, you need to develop a good online store and make some processes automated. Our plugins might appear to be useful in such cases. If you work with AliExpress, use our special plugin to build the best webstore.
Increase sales from your Instagram
If you need to attract wide audiences of potential customers, you need to create pages of your online store on social media. Instagram is the best place to increase sales without paying for advertising. You don’t need to cooperate with bloggers or influencers just to create an attractive account. Add nice pictures of your products, work on your brand, write an interesting bio, create regular content, post publications with tutorials, unboxings, guides, and so on. Instagram users often buy goods on this platform if they see visually attractive offers. Increasing sales from Instagram is possible without advertising.
Loss aversion strategy proves its efficiency
Loss of aversion is a simple marketing strategy that might be used with no budget. A newsletter is everything you need to apply this strategy. You just send emails describing your best products and remind your customers that these offers are limited. If a client likes an item and he or she is notified about the last chance to buy it at a lower price, for example, he or she will be more likely to purchase the product. You don’t need money to invest in this type of promotion. There are plenty of platforms where you can create a newsletter for free.