Setting up an online dropshipping store may not be a stroll in the park, but when you’re well-equipped with the right information and tools, you can scale easily. Ecommerce platforms make it easy for one to set up a dropshipping store without being a badass code writer, website designer or expert web developer. But the big question is “after building my site, will my prospects come to buy?” This is why you need intense marketing and branding to bring in traffic that most probably converts into customers. Get this; your store is as good as invisible if you don’t have any source of traffic to it. Check out these 4 effective ways of generating traffic to your dropshipping store.
1. Leverage on Content Marketing
You probably don’t know the power of great content but get this; you get more customers with top quality contents that catch their interest. Whether it’s blog posts, videos, podcasts, or social media campaigns, create something that is in line with your niche. These contents must be relevant to your prospects and must showcase your expertise in your niche. Publish them often to increase the engagement you get from your audience, this, in turn, increases your store’s entry point.
While you are bent on selling your products, you need to find how to engage your audience more, enlighten them and enhance their experience with your brand. You can achieve this through content creation. Tap into the interests of your audience and create contents that they’ll like and share.
2. Increase your Visibility with SEO
You can boost your site’s traffic when you focus on its SEO and achieve it. Improving your store’s search engine optimization to make it appear higher on search results is vital. Many search engines exist including Bing, Google, among others. If your site can be found on any these search engines, perhaps on the first page when a prospect searches, it’s easier to gain traffic that converts.
With Ali2Woo, your site can enjoy heavy lifting regarding SEO. However, you need to put more efforts with on-page and off-page optimization. Conduct proper keyword research, study and find the keywords that helped shoot your competitors to their higher positions. Also, check out for the possible words that a potential buyer would search. You can achieve these keyword research using tools like SEO Chat, Keyword Planner, or other premium tools.
When you successfully find the keywords you want to rank for, the next step is to incorporate them into your website contents appropriately. Your page titles, headers, images, product descriptions should have these keywords.
3. Go for Influencers
Just so you know or to remind you, influencers are those with very large social media followers and audience; they charge different prices to promote products. These people are “life-savers” for many dropshipping and ecommerce stores.
Just a mention of your product by a good influencer can shoot unimaginable traffic to your site. Take your time to find good and most popular influencers in your niche, and let them do the job. It’s good to know that different influencers have various quotes. While some would just need a sample of your product to help you shout out, others would like to have a cut from your business. Know what you want, what you can afford, and go for an influencer that best suits your budget.
4. Tap from the Benefits of Social Media
Did you know that a majority of your target audience is right there on social media platforms? You just need to be everywhere and not stuck to a particular social site. However, sites with a low budget may choose one or two social media platforms to focus.
You can start with Facebook which has over 2 billion active users every month. Share blog posts, exclusives, special offers, promotions, and contents. It’s a great idea to delve into YouTube too and share product discussions, advice, How to use, and others. YouTube has over 30 million visitors each day, imagine a fraction of this number seeing your video. Pinterest is also on the list and Twitter. Just be versatile on social media and gain more traffic to your dropshipping store.
At the end of every post, content or other things you publish on social media handles, do well to include clear Call To Action (CTA) and links to your product pages or site so readers or viewers can follow through to your website.
You should focus first on building a brand, getting more traffic, and making sales in the end. Create better brand awareness, tap into the huge benefits of SEO, and push more traffic to your sites. Ali2Woo does a significant lifting when it comes to SEO; make your brand stand out with more traffic, and you’ll be wowed at the sales you make.