Dropshipping is a right business for any entrepreneurship enthusiast. You don’t have to carry inventory to sell goods; it all lies on the product manufacturer to create, package and ship goods to your customers. You’ll get to know 15 dropshipping ideas to help you run your dropshipping business.
Why Should You Dropship?
In dropshipping business, you don’t have to worry about packaging, or to ship your products when you make a sale. Just get your customers to order, and you’re good to go. Check out some of the reasons why you need to start up your dropshipping business today.
- Low Cost: Goods are mainly from China, and this guarantees lower prices. You can sell these products at great market prices and make your profits.
- Low Risk: While many other businesses have higher risks, dropshipping has low risks as you only pay for goods delivered successfully. You don’t buy and hoard which often comes with the risk of selling below cost in downtimes.
- Easy Kickoff: You can start selling the very day you sign up, and product importation can be very quick.
- Automation: Just with some clicks, you can import products to your site, and with a couple of clicks, you can process your orders. Ali2Woo plugin helps automate many processes, making the search for suppliers and order processing easier.
Dropshipping ideas for Entrepreneurs
1. Hone Your Focus on Market Mastering
While you don’t cater to packaging and shipping, you have to hone your focus on marketing. Marketing is the real deal, and you need to spend time and resources to learn how to achieve this. It entails mastering the arts of running ads, growing traffic, and traffic conversion.
SEO and ads can drive better traffic to your store, and you need to know that most stores have a conversion rate of 1-2%. This entails little or no sales for stores that get about 100 visitors.
When you focus your marketing on ads, you can get better sales, though SEO can make you rank higher on search engines. You can also build an audience by creating blog content and making your product pages optimized. This reduces your ad spend.
You need conversions on your store to grow. It’s possible to use scarcity and urgency to bring people to buy from your store; you can also add customer reviews to build your social proofs. Likewise, make your site navigable and presentable with images on your homepage. Take actions to ensure your store is optimized.
2. Create Enticing Offer
One of the keys to making sales on your store is creating engaging offers. Make your products to be on sale with the right deal, and you’ll most probably covert your store visitors. You can also offer bundle deals, and do well to focus similar products with that offer. If your visitors like the product, they’ll be pushed to get more of it. Once you’ve convinced them to pull out their cards, you can sell over and over again.
3. Sort Quality and Reliable Suppliers Quickly
While many suppliers appear and claim to be good, reliable and easy to work with, some of them don’t work as advertised. With Ali2Woo plugin, it’s easy to find suppliers who work and deliver as advertised. Verified suppliers often have committed staff that is bent on ensuring your products are delivered.
4. Don’t Underprice your Products
You need to have a lower product cost if you must make better profits. Getting products at nearly wholesale prices makes it easier to sell at market prices and still make better profits. Consider the costs of marketing, running your store and other business expenses before setting your product price.
Don’t be obsessed with reducing your prices when other stores are reducing theirs if your prices are within market value and fair enough. It’s also important to increase your average order value to enjoy better profits. Draft and follow strategies that put in the lane of making moiré money.
5. Automate Your Business
The best of dropshipping business comes with automation. When you use Ali2Woo, you automate your dropshipping business to a large extent. This gives you more time to choose other sources of passive income and your passion. With the right ecommerce automation tools, you can easily grow and scale your dropshipping business.
6. Build a Presentable and Easy-to-navigate Website
To get the best of dropshipping, you need to have a customer-friendly site coupled with other factors. Your site shouldn’t make visitors bounce off; it should have good homepage images and many other features.
Before you let your site go live, check out your competitors and others who are doing very well in your niche. What’s unique with their Homepage? How about their product page format? What are the pages you can find on their website? What about their images, logos and feature apps? You need to study, research and analyze many things regarding your website before going live.
7. Make Your Customer Service Unique
One thing should be clear in your mind; you’re not the only one selling that product, you just need to stand out and this begins with excellent customer service. Responding to customer requests swiftly and offering refunds is paramount but don’t really make you stand out.
Make your customers feel at home, be friendly, write thank you cards and send them if they are returning buyers. For repeat customers, offer them exclusives and do things that make your customers feel appreciated for their patronage. You don’t have to wait till you become a big brand before you appreciate your customers, start from the very first sale. This is because customers can easily remember the special treatment you gave them even more than what they bought from your store.
8. Niche Store Vs. General
If you want to create a store for experimentation and possibly choosing a niche, then you need a general store. Create a unique product category for each type of product and make it easy for users to browse. However, if you have a validated business idea, perhaps from your previous research, it’s advisable to opt for a niche store. With a niche store, you can easily find your audience and promote a particular product to them. For instance, you can delve into the running niche which falls into the fitness category in general. If you have a plan of expanding your store and delve into other categories with time, then you don’t need a domain name that is tied to your niche.
9. Go for ePacket
Without a doubt, ePacket is a very fast shipping method, yet affordable. You don’t have to break the bank for your customers to enjoy free shipping, and that’s why it’s wise to sort items based on ePacket shipping. Averagely, most products can be shipped via ePacket shipping for just $5, giving you the chance to still make the profit if you sell at market value.
10. Prepare for Challenges
No business is without obstacles, and the earlier you prepare to meet and overcome these challenges, the better for your business. You’ll need to pivot severally while you push your store along the path of growth. While you may be doing good in your niche, a new trend, if not followed up and capitalized, may push you behind the competition. You may like a product, but your customers don’t, it’s good to remove it from your store. Likewise, ads may perform greatly with amazing results, requiring that you scale it up; then you may need a loan from your bank.
If your ecommerce business must grow and last for years, you need to know when to take action; pivot cannot be said to be good or bad, it just ensure continued business growth.
11. Stay Active Every Day
Without daily effort, most businesses wouldn’t have grown. While some need up to 8 hours daily to keep it moving, dropshipping requires at least an hour daily. Every day, you have to process orders to ensure your customers get their delivery quickly. Likewise, you need to respond to customers’ queries and requests within 24 hours to increase your credibility.
On the other hand, you need daily effort on the marketing side; if you’re not automating your social media posting, you’re optimizing your ads or checking on them to know their performance.
12. Order Samples of Products
One of the best tips is to order samples from your proposed supplier, especially if you want to dropship small items. This idea has great potential, allowing you to create better product photos and have a first-hand experience of the product before you sell. You can write better product descriptions, and make amazing videos for your product reviews, FB ads, and many other marketing materials when you order for samples first. It’s easy to experience making a purchase from your store first before your customers do, making you improve any feature or part that is not up to standard.
13. Start with 25 Item
Many newbies in dropshipping import hundreds of item for a start; this is wrong. While it sounds and feels enticing to have tons of products on your store, it can be detrimental to your business in some cases as a starter.
Stuffing your store with many products from the onset comes with the hassle of rewriting product descriptions, removing logos from some images and more. When you start with say, 25 items, you launch your business fast, write better descriptions and start making sales quickly. Perhaps you add about 10 to 20 products weekly and scale up while you’re making a profit. You just need one good product to make your first sale.
14. Study your Competition
You need to monitor your competition to know if you’re still on track. Like your competitors’ social media pages, and monitor their pages, and websites regularly. When you like their pages, you can easily spot their products, retarget your ads based on the comments and engagements they get.
With proper competitor analysis, you can spot which products to sell and the contents your audience would like to see and engage easily. You can become a better marketer and make good sales when you monitor your competitor.
15. Create a Trustworthy and Reliable Ecommerce Brand
How you present your brand matters, and you need to take charge over it and tap from its full potential. What makes your business stand out? These could help you solidify your brand image. Remember, your customers prefer to buy from stores they can trust easily. You just need that brand image and trust to move your business from where it is up a notch. You offer a memorable experience to your customers when you build your brand’s trust.
Running a dropshipping business successfully is not rocket science; you need the right information and tools to get started. Ali2Woo offers quality and proven tools that have helped many entrepreneurs set up responsive and blooming stores. You too can when you take action.